Advertising Agreement

This Advertising Agreement ("Agreement") is entered into as of the date of acceptance by Lawyers Trust Fund of Illinois ("Advertiser") and shall govern the terms and conditions under which Advertiser will advertise its services through Microsoft Ads.

1. Parties

Advertiser:
Name: Lawyers Trust Fund of Illinois
Address: 65 E Wacker Pl Ste 1900, Chicago, IL 60601, United States
Phone: 1-312-938-2906
Email: markmarisltf@hotmail.com
EIN: 36-3213132

Publisher/Platform: Microsoft Corporation (via Microsoft Ads)

2. Purpose

The purpose of this Agreement is to outline the terms under which the Advertiser will use Microsoft Ads to promote its legal services and related content.

3. Ad Content and Compliance

3.1 Ad Content Requirements:

All advertisements must comply with Microsoft Ads' policies, including but not limited to:

• Prohibited content (e.g., illegal activities, misleading claims).
• Restricted content (e.g., financial services, healthcare).
• Editorial guidelines for clarity, accuracy, and professionalism.

Advertisements must not contain false, deceptive, or misleading information.

3.2 Prohibited Practices:

• Advertiser agrees not to engage in click fraud or any activity that artificially inflates ad performance metrics.
• Advertiser will not use competitor trademarks or brand names without proper authorization.

3.3 Legal Compliance:

• Advertiser confirms that all ads comply with applicable federal, state, and local laws, including advertising standards for legal services in the United States.

4. Payment Terms

4.1 Billing Method:

• Advertiser agrees to pay for advertising services via Microsoft Ads' billing system. Payments will be processed based on the selected payment method (e.g., credit card, direct debit).

4.2 Budget and Costs:

• Advertiser will set a daily or monthly budget for campaigns. Microsoft Ads will charge based on actual clicks or impressions, subject to the agreed budget.

4.3 Taxes:

• Advertiser is responsible for any applicable taxes, fees, or charges associated with the advertising services.

5. Intellectual Property

5.1 Ownership of Ads:

• Advertiser retains ownership of all intellectual property rights in the content of its advertisements.

5.2 License to Microsoft:

• Advertiser grants Microsoft a non-exclusive, royalty-free license to display, distribute, and reproduce the ads as necessary to fulfill this Agreement.

6. Data Privacy and Security

6.1 Data Collection:

• Advertiser agrees to comply with all applicable data protection laws, including the collection, use, and storage of personal data obtained through Microsoft Ads.

6.2 Third-Party Links:

• If ads link to third-party websites, Advertiser is responsible for ensuring those sites comply with relevant privacy and security standards.

7. Termination

7.1 Termination by Advertiser:

• Advertiser may terminate this Agreement at any time by pausing or stopping campaigns through the Microsoft Ads platform.

7.2 Termination by Microsoft:

• Microsoft reserves the right to suspend or terminate this Agreement if Advertiser violates Microsoft Ads' policies or engages in fraudulent activity.

7.3 Effect of Termination:

• Upon termination, Advertiser will remain responsible for any outstanding payments due for services rendered prior to termination.

8. Indemnification

Advertiser agrees to indemnify, defend, and hold harmless Microsoft and its affiliates from any claims, damages, or liabilities arising out of:

• Advertiser's breach of this Agreement.
• Advertiser's violation of applicable laws or third-party rights.

9. Limitation of Liability

9.1 Exclusion of Damages:

• Neither party shall be liable for any indirect, incidental, or consequential damages arising out of this Agreement.

9.2 Cap on Liability:

• Microsoft's total liability under this Agreement shall not exceed the total amount paid by Advertiser for advertising services during the preceding 12 months.

10. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of Washington, without regard to its conflict of law principles.

11. Entire Agreement

This Agreement constitutes the entire understanding between the parties and supersedes all prior agreements, representations, or understandings, whether written or oral.

12. Acceptance

By submitting an advertising campaign through Microsoft Ads, Advertiser acknowledges that it has read, understood, and agrees to be bound by the terms of this Agreement.

Advertiser Contact Information:
Name: Lawyers Trust Fund of Illinois
Address: 65 E Wacker Pl Ste 1900, Chicago, IL 60601, United States
Phone: 1-312-938-2906
Email: markmarisltf@hotmail.com
EIN: 36-3213132